Sponsorship | The Curragh Racecourse
Sponsorship

Sponsorship

Join our impressive list of sponsors and partners and avail of the many benefits that an association with Ireland’s premier horse racing venue and Thoroughbred Training Centre will deliver for your company and brand.

A partnership with the Curragh provides all sponsors with an opportunity to be part of a truly great experience and in 2022 one of the most spectacular sporting and lifestyle venues in Europe.

Partners and sponsors will be part of a sport that Ireland is a world leader in,  with The Curragh at it’s centre, achieving phenomenal success all over the world and producing some of the very best horses, jockeys and trainers.

We currently work successfully with a broad and diverse variety of sponsors and partners and would welcome the opportunity to talk to brands who would like to develop a marketing association and have a variety of opportunities to suit different business objectives.

2022 Sponsors + Partners

BRAND ALIGNMENT

BRAND ALIGNMENT

We host 23 race days from March to October featuring some of the world’s most valuable and prestigious races attracting the global leaders of our sport, while the world famous Curragh Thoroughbred Training Centre is home to some of the leading international trainers who use our facilities to prepare their horses for big race successes.

GLOBAL EXPOSURE

Our race days attract viewers from across the globe with local, national and international media coverage giving brands significant exposure through naming rights to races and extensive branding and advertising opportunities.

GLOBAL EXPOSURE
ENGAGED AUDIENCE

ENGAGED AUDIENCE

We attract over 100,000 race goers each year with an equal male: female ratio. We provide platforms to engage with a broad demographic of racing and sporting fans and socialisers including a significant digital audience. We can offer extensive social and business networking opportunities with many of the world’s most influential business leaders have an association with horse racing and run horses on a regular basis at the Curragh.

SAMPLING AND PROMOTIONS

With guests on course for five hours – interspersed with around 20 minutes of racing – we provide high traffic locations to showcase, promote and stimulate product sales.

SAMPLING AND PROMOTIONS
BUILD RELATIONSHIPS

BUILD RELATIONSHIPS

Tailored raceday experiences take your guests into racings’ inner sanctum to rub shoulders with racing royalty. We will provide the opportunity to build positive associations through events, experiences, traditions and memories made at the racecourse.

WORLD-CLASS HOSPITALITY

Entertain clients and colleagues over five hours. Choose from private suites or exclusive shared spaces in our spectacular new grandstand from fine dining to more relaxed menus designed by our Executive Chefs from our catering partner Fitzers. Our team will ensure you are impeccably looked after. We are happy to organise Behind The Scenes Tours of the racecourse, meet and greet with leading jockeys and trainers and much more.

WORLD-CLASS HOSPITALITY
DIGITAL CONNECTIONS

DIGITAL CONNECTIONS

We are committed to working with our partners to providing authentic and impactful branded content to build deep connections with our highly engaged audiences and our sponsors.

RACE SPONSORSHIP PACKAGE

Sponsorship is highly flexible and can be tailored to your needs and objectives. Sponsors and partners also have the opportunity to target specific markets through a variety of themed races days including style, family, community and music. There are a variety of options available from individual races or a package to include multiple races either on one race day or over a variety of days to maximum and enhance opportunities.

RACE SPONSORSHIP PACKAGE

A typical race sponsors package includes:

  • Inclusion of company name in the race title, for example “company/brand name Stakes”, ensures your name is published in all official literature – media releases, newspapers, form guides, race cards etc.
  • Sponsor and their guests are invited to the parade ring in advance of the races to see all the action up close and have the opportunity to meet some of the legendary trainers and jockeys.
  • They will also be invited to make presentation of trophies following the race and then will be accompanied to the spectacular and historic Queen’s Room for celebratory drink with the winning owner and trainer.
  • A central presence through major branding positions in key locations.
  • Advertising opportunities in race programme both digital and printed versions and on our state of the art AV system
  • Allocation of complimentary admission tickets which can be used for staff, suppliers, clients etc.
  • Opportunity to showcase company with on site displays, sampling, promotional unit etc on race days subject to availability of race, public address announcements, message board acknowledgements and interview opportunities on the race day
  • Opportunity to work with the Curragh on a variety of marketing and promotional, social media initiatives to benefits customers and clients of customers and raise profile of partnership between the Curragh and the sponsor
  • Opportunity to choose from a variety of hospitality packages put together by our catering partner Fitzers

Our Racing and Sponsorship Manager Evan Arkwright, will be pleased to discuss requirements and tailor opportunities Tel + 353872240890 or email [email protected].


Dubai Duty Free Irish Derby Sponsorship 
 
 

 

Juddmonte Irish Oaks Sponsorship

 

Sponorship at The Curragh 
 
 

The Curragh has aligned successfully with top brands across all sectors for many years and our Sponsorship Manager, Evan Arkwright would welcome the opportunity to discuss your sponsorship and brand requirements.

Telephone + 353872240890 or email [email protected]